Milwaukee Brewers

  • Director of Marketing/Community Relations

    Job Locations US-NC-Zebulon
    Posted Date 6 days ago(10/12/2018 12:43 PM)
    ID
    2018-1596
    # of Openings
    1
    Category
    Marketing
  • Overview

    Director of Marketing/Community Relations is responsible for the marketing strategy of the Mudcats organization and the effective execution of the strategies.

     

     

    Responsibilities

    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  Other duties may be assigned.

     

    • Participate in development of, lead, and execute organizational marketing strategy
    • Ensure brand consistency and messaging both internally and externally following brand guidelines and standards
    • Collect and effectively use data gathered from both traditional and non-traditional marketing platforms to make decisions
    • Conduct market research to develop strategies for target demographics
    • Execution with marketing agency
      • work closely on SEO, SEM, and paid social advertising
      • conduct SEO A/B testing in coordination with marketing agency to positively impact user experience
      • use marketing budget to devise annual media flowchart (cash and trade)
    • Brief and collaborate with Creative Services Department to develop marketing assets and (video) content, including development of scripts and copy and digital ad banners
    • Identify trade opportunities (events, print, and digital)
    • Develop and conduct email marketing campaigns
    • Develop and execute social media strategy in close collaboration with Communications department
    • Act as cross-functional leader between Creative Services, Communications, and Ticket departments
      • input all creative service requests
      • communicate marketing strategy to each department in advance
    • Assist Corporate Partnerships department with B2B lead generation campaigns
    • Manage and develop stadium branding
    • Lead weekly marketing meetings
    • Track all expense items
    • Assist with game day activities as assigned/needed.
    • Develop local and grassroots marketing plan
    • Oversee Community Relations initiatives and operations
    •  

    Qualifications

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

     

      • Must be able to work in a fast-paced environment, often on multiple projects
      • Excellent communication and organizational skills
      • Ability to work flexible hours including nights, weekends, and holidays
      • Experience in as many of the following areas of consumer marketing: traditional and digital media buying and planning, customer relationship management (CRM), marketing automation, advertising, social media, digital advertising, search engine optimization (SEO), and search engine marketing (SEM)

       

      Education and/or Experience

      • Bachelor’s degree in marketing or a related field
      • Approximately 3-5 years of overall business experience, primarily in marketing roles

       

      Computer Skills  

      To perform the job successfully, an individual should have knowledge of Microsoft office software including Word, Excel, PowerPoint, Access, Outlook, and Internet Explorer.   

       

      • Google Adwords (Certification preferred) and Google Analytics expertise
      • Photoshop and Graphics experience is a plus.

       

      Language Skills                                                

      Ability to read and comprehend simple instructions, short correspondence, and memos.  Ability to write simple correspondence.  Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.

       

      Mathematical Skills                                                     

      Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.  Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

       

      Reasoning Ability      

      Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

       

      Physical Demands

      The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

       

      While performing the duties of this Job, the employee is frequently required to use hands to finger, handle, or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee is frequently required to stand; walk; sit and stoop, kneel, crouch, or crawl. The employee must frequently lift and /or move up to 50 pounds.  Specific vision abilities required by this job include close vision, distance vision, peripheral vision and ability to adjust focus.

       

      Work Environment

      The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

       

      While performing the duties of this Job, the employee is regularly exposed to outside weather conditions, which may include heat, cold and various forms of precipitation.

      The employee is occasionally exposed to moving mechanical parts.

      The noise level in the work environment is usually moderate.

       

      Work Hours                                                     

      Hours vary according to the game and event schedule.

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